59-Year-Old Fjällräven Evolves Retail Landscape by Using Blockchain-Based Cryptocurrency for Back-to-School

Fibo Quantum

BOULDER, Colo. (August 22, 2019) — As brands seek ways to engage new, digital-native communities, Fjällräven, the Swedish heritage outdoor brand known for producing sustainable outerwear, apparel and gear since 1960, is using two digital trends—gamification and blockchain—to initiate brand fans across the United States through the Kånken-A-Day Giveaway. As one of the first brands in the U.S. employing virtual SmartMedia Objects—Fjällräven’s Fox Coin—on a national scale, the legacy brand known for using traditional, sustainable materials in its outdoor gear is on the leading edge of engagement with mobile-first Generation Z. The Kånken-A-Day Giveaway runs through August 31.

Vice President of Fenix Outdoor International AG, CEO Americas for Fjällräven Nathan Dopp:

“We continually search for creative ways to meet our audience where they are and offer new opportunities to involve them in the Fjällräven conversation, whether on the trailhead, on campus or online. The Fox Coin provides a new way for us to engage with our community and deliver value to brand fans across the country as they head back to school.”