The Austrian National Office has trailed the Adbank blockchain technology solution
The ANTO, Austrian National Tourist Office, has recently conducted a digital ad campaign that has leveraged the blockchain technology, it is the very first national tourist office around the globe that has been able to do so. ANTO went ahead to trail this technology with the help of Adbank, which is a blockchain platform that has been fueled by the ADB token.
Adbank has been designed to rely on the Ethereum network which was established to prevent any ad fraud from taking place. Ad fraud has led advertisers to loss about $51 million each day; this is according to a recent estimation that was done.
With the platform in place, it is expected to cut the fees with the ad tech intermediaries that exist, some of who have been able to boost the ad price to be over 70%.
It is exciting to see the developments that are taking place
According to a statement by Angelo Dodaro, who is the Co-founder and the chief marketing officer at Adbank, went ahead to say that it is exciting to see the moves that Austria is making. The country has gone ahead to acknowledge the power that exists in advertising with the use of blockchain technology.
The level of transparency offered by the technology is able to provide the publishers and advertisers is unprecedented especially when it comes to an organization such as ANTO. He goes ahead to say that for the very first time advertisers can finally see where exactly their money is going, rather than how it has been, that is the money going into a black box.
ANTO started being interested in the blockchain technology when the latter had launched a marketing campaign for its ICO, Initial Coin Offering; this is back in December 2017. From here the Adbank team created a video that went viral. When the agency identified the blockchain firm, they did not waste any time and wanted to test their services immediately.
Austrian National Tourist Office went ahead to state that they are extremely tech savvy and they have been known to pursue the innovative solutions that hit the digital advert space. Therefore, the agency strongly feels that working with a company like Adbank makes a lot of sense as they are focused in the emerging technology taking place such as the blockchain.
Some recent studies that were conducted showed that the digital ad network has been able to charge up to about 50% of every dollar that is spent. And this price is without count the cost incurred in add fraud. The latter has proved to be a separate challenge for most in the market, as it was found that 56% of the website traffic is actually not human.
But this is where the blockchain technology comes into place to fix all this; it is by ensuring there is transparency taking place and remove the middlemen in the market. Adbank went ahead to put the last notes on their blockchain technology powered payment protocol; this is back in March. The system has been designed to work along with their proprietary anti-fraud AI, artificial intelligence.